Apple Watch Ultra 4 Global Pricing

by Apple

Official Apple Store prices for the Apple Watch Ultra 4 (49mm Titanium) across 23 countries. The cheapest is United States($799), the most expensive is Brazil($2060.04), a difference of up to 158%. Local taxes are noted per row; USD values use current exchange rates.

Prices from Apple official online stores · Updated September 10, 2026 06:25 UTC

Apple Watch Ultra 4 Regional Pricing Map

CH $925 · +16% JP $930 · +16% KR $933 · +17% CN $966 · +21% AU $974 · +22% GB $1015 · +27% DE $1046 · +31% FR $1046 · +31% IN $1155 · +45% MX $1183 · +48% TR $1567 · +96% US $799 · 0% CA $837 · +5% BR $2060 · +158%
vs US benchmark
−50% · 0 · +50%
Brazil
$2060.04
+158% vs US Taxes included

↓ Apple Watch Ultra 4 Cheapest Countries

  • #1 United States
    $799.00
    0%
  • #2 Hong Kong
    $828.70
    +4%
  • #3 Canada
    $836.52
    +5%

↑ Apple Watch Ultra 4 Expensive Countries

  • #1 Brazil
    $2060.04
    +158%
  • #2 Turkey
    $1566.58
    +96%
  • #3 Mexico
    $1183.46
    +48%
Region 49mm Titanium VS US Price Tax Rows marked included already have tax in the listed price. Rows marked varies depend on the user's state, province, or billing details, so checkout may adjust the final total.
United States
$799 ≈ $799
0%
0% in DE, MT, NH, OR; 4% to 10% elsewhere by state.

49mm Titanium with tax, about $830.96 to $878.90

Hong Kong
$828.70 ≈ HK$6,499
+4%
No sales tax in Hong Kong
Canada
$836.52 ≈ CA$1,154
+5%
Includes 5% GST (Alberta); 11% to 15% in other provinces.

49mm Titanium with tax, about $884.33 to $916.19

UAE
$871.07 ≈ AED 3,199
+9%
5% VAT included

Tourist VAT refund available, 49mm Titanium about $829.59 after refund

Thailand
$908.88 ≈ ฿29,900
+14%
7% VAT included

Tourist VAT refund available, 49mm Titanium about $849.42 after refund

Malaysia
$909.05 ≈ RM 3,699
+14%
Taxes included
Switzerland
$925.24 ≈ CHF 749
+16%
8.1% VAT included

Tourist VAT refund available, 49mm Titanium about $855.91 after refund

Japan
$929.72 ≈ ¥142,800
+16%
10% Consumption Tax included

Tourist VAT refund available, 49mm Titanium about $845.20 after refund

South Korea
$932.78 ≈ ₩1,249,000
+17%
10% VAT included

Tourist VAT refund available, 49mm Titanium about $847.98 after refund

Singapore
$948.40 ≈ S$1,199
+19%
9% GST included

Tourist VAT refund available, 49mm Titanium about $870.09 after refund

China
$966.32 ≈ CN¥6,499
+21%
13% VAT included

Tourist VAT refund available, 49mm Titanium about $855.15 after refund

Australia
$974.19 ≈ A$1,349
+22%
10% GST included

Tourist VAT refund available, 49mm Titanium about $885.63 after refund

United Kingdom
$1014.85 ≈ £749
+27%
20% VAT included
Sweden
$1042.06 ≈ kr 9,995
+30%
25% VAT included

Tourist VAT refund available, 49mm Titanium about $833.65 after refund

Germany
$1045.86 ≈ €899
+31%
19% VAT included

Tourist VAT refund available, 49mm Titanium about $878.87 after refund

France
$1045.86 ≈ €899
+31%
20% VAT included

Tourist VAT refund available, 49mm Titanium about $871.55 after refund

Spain
$1045.86 ≈ €899
+31%
21% VAT included

Tourist VAT refund available, 49mm Titanium about $864.35 after refund

Netherlands
$1045.86 ≈ €899
+31%
21% VAT included

Tourist VAT refund available, 49mm Titanium about $864.35 after refund

Italy
$1057.49 ≈ €909
+32%
22% VAT included

Tourist VAT refund available, 49mm Titanium about $866.80 after refund

India
$1155.37 ≈ ₹109,900
+45%
Taxes included
Mexico
$1183.46 ≈ MX$19,999
+48%
16% IVA included
Turkey
$1566.58 ≈ ₺75,999
+96%
20% VAT included

Tourist VAT refund available, 49mm Titanium about $1305.48 after refund

Brazil
$2060.04 ≈ R$10,499
+158%
Taxes included

Apple Watch Ultra 4 Pricing vs Local Purchasing Power

Hollow dot = list price · Filled dot = PPP-adjusted cost for locals · US = benchmark

Hollow = list · Filled = PPP-adjusted

↘ PPP-fair pricing 5 10 15 20 25 $500 $1000 $1500 $2000 $2500 Local purchasing power (higher = more affordable for locals) → Apple Watch Ultra 4 list price (USD) ↑ Overpriced for locals Below fair line ↓ US HK CA AE TH MY CH JP KR SG CN AU GB SE DE FR ES NL IT IN MX TR BR
US $799 $0 $1000 $2000 $3000 $4000 $5000 Steep PPP mismatch > +50% vs local purchasing power Moderate gap +20% to +50% Near-fair pricing < +20% (including US benchmark) India $1155 $5374 +573% Brazil $2060 $4039 +406% Turkey $1567 $3775 +372% Thailand $909 $3030 +279% Malaysia $909 $2714 +240% China $966 $1972 +147% Mexico $1183 $1909 +139% South Korea $933 $1581 +98% Japan $930 $1524 +91% Singapore $948 $1517 +90% Italy $1057 $1511 +89% Spain $1046 $1505 +88% UAE $871 $1405 +76% France $1046 $1394 +75% Germany $1046 $1245 +56% Sweden $1042 $1212 +52% Hong Kong $829 $1175 +47% Netherlands $1046 $1162 +45% United Kingdom $1015 $1128 +41% Canada $837 $984 +23% Australia $974 $937 +17% Switzerland $925 $815 +2% United States $799 $799 0%
Africa Americas Asia Europe Oceania US benchmark Least fair to locals

Pricing data sourced from Apple's official country online stores. GDP (PPP) data from IMF World Economic Outlook, April 2026. Exchange rates from public market data. Last verified: September 10, 2026 06:25 UTC.