Egypt
−56%123 apps · median price vs US
-
Grindr · XTRA E£49.99/mo ≈ $0.96 −96% -
Snapchat · Snapchat+ E£19.99/mo ≈ $0.38 −92% -
ELSA Speak · ELSA Premium EGP 97.99/mo ≈ $1.89 −91%
Global App Store Price Index
Benchmark global App Store subscription costs and regional price differences against US pricing.
Cheaper ≤−45% US ±5% ≥+20% Dearer
Countries with fewer than 30 App Store prices, not compared Top Deals by Country
Turkey
−49%135 apps · median price vs US
-
Viki · Pass Standard ₺12,99/mo ≈ $0.26 −97% -
Elevate · Elevate Premium ₺12.99/mo ≈ $0.26 −95% -
SoundCloud · Go+ ₺38,99/mo ≈ $0.79 −95%
-
Nigeria
−48%127 apps · median price vs US
-
Deepstash · Deepstash Pro ₦500/mo ≈ $0.38 −97% -
Boomplay · Premium ₦ 900.00/mo ≈ $0.68 −93% - Snapchat · Snapchat+ ₦500/mo ≈ $0.38 −92%
-
Pakistan
−36%119 apps · median price vs US
-
Sololearn · Sololearn PRO Rs 160/mo ≈ $0.58 −92% - Deepstash · Deepstash Pro Rs 300/mo ≈ $1.08 −92%
-
Crunchyroll · Mega Fan Rs 350.00/mo ≈ $1.26 −91%
-
India
−28%130 apps · median price vs US
-
ibis Paint X · Premium ₹29/mo ≈ $0.30 −93% -
Lumosity · Lumosity Premium ₹99/mo ≈ $1.03 −91% - Crunchyroll · Mega Fan ₹ 119/mo ≈ $1.24 −91%
-
Brazil
−23%127 apps · median price vs US
-
HER · Premium R$9.5/mo ≈ $1.83 −88% - Deepstash · Deepstash Pro R$ 9.9/mo ≈ $1.90 −85%
- Snapchat · Snapchat+ R$5/mo ≈ $0.96 −81%
-
Japan
−15%112 apps · median price vs US
-
Raya · Membership ¥3500/mo ≈ $22.25 −80% - Boomplay · Premium ¥350/mo ≈ $2.23 −78%
- Grindr · XTRA ¥1200/mo ≈ $7.63 −67%
-
Canada
−11%137 apps · median price vs US
- Boomplay · Premium $3.99/mo ≈ $2.81 −72%
-
Speechify · Premium CA$14.99/mo ≈ $10.55 −58% -
Endel · Subscription CA$79.99/yr ≈ $56.28 −53%
-
Mexico
−8%121 apps · median price vs US
- Snapchat · Snapchat+ MXN19/mo ≈ $1.05 −79%
- HER · Premium MXN59/mo ≈ $3.26 −78%
- Grindr · XTRA MXN99/mo ≈ $5.48 −76%
-
South Korea
−5%117 apps · median price vs US
-
Acrobat Reader · Premium ₩5500/mo ≈ $4.06 −73% - Boomplay · Premium ￦3,900/mo ≈ $2.88 −71%
- ELSA Speak · ELSA Premium ₩8000/mo ≈ $5.90 −70%
-
Argentina
0%114 apps · median price vs US
-
Gauth · Gauth Plus US$1.99/mo ≈ $1.99 −83% - Snapchat · Snapchat+ US$0.99/mo ≈ $0.99 −80%
- HER · Premium US$2.99/mo ≈ $2.99 −80%
-
Australia
+4%141 apps · median price vs US
- Boomplay · Premium $4.49/mo ≈ $3.12 −69%
- ELSA Speak · ELSA Premium A$16.49/mo ≈ $11.47 −43%
- Endel · Subscription A$99.99/yr ≈ $69.52 −42%
-
France
+13%129 apps · median price vs US
-
Bumble · Boost €5.99/mo ≈ $6.79 −48% -
Vocabulary · Vocabulary Premium €23.99/mo ≈ $27.21 −43% - Grindr · XTRA €11.99/mo ≈ $13.60 −41%
-
Germany
+13%130 apps · median price vs US
- Grindr · XTRA €9.99/mo ≈ $11.33 −51%
- Vocabulary · Vocabulary Premium €23.99/mo ≈ $27.21 −43%
- Speechify · Premium €12.99/mo ≈ $14.73 −41%
-
Switzerland
+20%123 apps · median price vs US
- Boomplay · Premium CHF 2.60/mo ≈ $3.11 −69%
-
Memrise · Memrise Pro CHF 8.8/mo ≈ $10.54 −58% -
Picsart · Gold CHF5/mo ≈ $5.99 −54%
-
United Kingdom
+24%140 apps · median price vs US
- Gauth · Gauth Plus £4.99/mo ≈ $6.62 −45%
- Speechify · Premium £11.99/mo ≈ $15.91 −36%
- Crunchyroll · Mega Fan £6.99/mo ≈ $9.27 −34%
-
Denmark
+25%139 apps · median price vs US
- Raya · Membership 199/mo ≈ $30.21 −73%
- ELSA Speak · ELSA Premium DKK 49/mo ≈ $7.44 −63%
- Memrise · Memrise Pro DKK 70/mo ≈ $10.63 −57%
-
Bolivia
22 apps · not compared
-
X · Premium US$5/mo ≈ $5.00 −55% -
invideo AI · Plus US$24.99/mo ≈ $24.99 −17% -
Base44 · Starter USD 19.99/mo ≈ $19.99 0%
-
Indonesia
19 apps · not compared
-
HBO Max · Standard Rp 79ribu/mo ≈ $4.41 −76% -
CapCut · Pro Rp144000/mo ≈ $8.04 −60% -
Royal Match · Mini Coin Package Rp 29000 ≈ $1.62 −19%
-
Philippines
15 apps · not compared
- HBO Max · Standard ₱ 269.00/mo ≈ $4.29 −77%
-
Fate/Grand Order · 41 Saint Quartz ₱ 1,190 ≈ $18.96 −21% -
ChatGPT · Plus ₱999/mo ≈ $15.92 −20%
-
Saudi Arabia
14 apps · not compared
- CapCut · Pro SAR59.99/mo ≈ $16.00 −20%
-
Kling AI · Standard SAR39.99/mo ≈ $10.66 +7% -
Suno · Pro SAR39.99/mo ≈ $10.66 +7%
-
Sweden
11 apps · not compared
- HBO Max · Standard 149,00 kr/mo ≈ $14.89 −19%
-
Spotify · Individual 129 kr/mo ≈ $12.89 −1% -
Shadowverse: Worlds Beyond · 920 Crystals 199 ≈ $19.89 +24%
-
China
10 apps · not compared
-
Apple Music · Individual ¥12/mo ≈ $1.79 −85% - CapCut · Pro ¥25/mo ≈ $3.72 −81%
-
Canva · Pro ¥30/mo ≈ $4.47 −75%
-
Thailand
10 apps · not compared
-
Arknights · A pile of Originium ฿499 ≈ $14.86 −1% -
Clash of Clans · Bag of Gems ฿349 ≈ $10.39 +4% - ChatGPT · Plus ฿699/mo ≈ $20.82 +4%
-
Italy
9 apps · not compared
- HBO Max · Standard 11,99 €/mo ≈ $13.60 −26%
- Spotify · Individual €11.99/mo ≈ $13.60 +5%
-
Umamusume: Pretty Derby · 1,500 Carats 22.99 ≈ $26.07 +24%
-
Spain
8 apps · not compared
- HBO Max · Standard 10,99 €/mo ≈ $12.46 −33%
- Spotify · Individual €11.99/mo ≈ $13.60 +5%
- Shadowverse: Worlds Beyond · 920 Crystals 17.99 ≈ $20.40 +28%
-
Poland
7 apps · not compared
-
Blue Archive · Monthly Pyroxene Pack 29.99 ≈ $7.79 +11% - Clash of Clans · Bag of Gems 45.99 ≈ $11.95 +20%
- Arknights · A pile of Originium 69.99 ≈ $18.18 +21%
-
Netherlands
5 apps · not compared
- HBO Max · Standard €11.99/mo ≈ $13.60 −26%
- Royal Match · Mini Coin Package € 1.99 ≈ $2.26 +14%
-
Azur Lane · Box of Gems € 22.99 ≈ $26.07 +30%
-
South Africa
5 apps · not compared
- Shadowverse: Worlds Beyond · 920 Crystals R299.99 ≈ $18.27 +14%
-
Onmyoji · 225 S-Jade R399.99 ≈ $24.37 +22% - Clash of Clans · Bag of Gems R199.99 ≈ $12.18 +22%
-
Hong Kong
1 apps · not compared
- Apple Music · Individual HK$78/mo ≈ $9.94 −17%
-
Norway
1 apps · not compared
- HBO Max · Standard 149,00 kr/mo ≈ $15.51 −16%
-
Romania
1 apps · not compared
- HBO Max · Standard 45,49 lei/mo ≈ $9.79 −47%
-
Vietnam
1 apps · not compared
- Azur Lane · Box of Gems 599000 ≈ $23.10 +16%
-
Methodology
How the App Price Index is calculated
Using the US App Store as a benchmark, we track subscription prices for a curated basket of popular apps across different countries and regions. For each app, we match the identical plan tier, convert the local price to USD using exchange rates updated daily, and calculate its relative price difference against the US baseline. The median percentage difference across all sampled apps in a given country is then used to determine its overall Price Index.
Verified pricing data
- Source
- Each country’s Apple App Store, plus 5 vendors’ own price pages
- Subscriptions tracked
- 144 popular apps, one plan each
- Countries ranked
- 18 countries, pricing for 128 popular apps on average
- Prices updated through
- 2026-10-01 12:53 UTC
- Exchange rates
- 2026-10-01 12:53 UTC, refreshed daily
- Purchasing power
- IMF World Economic Outlook, April 2026
The calculation, step by step
Worked example: Netflix Standard in Turkey
-
Match the same plan
Every app enters once, at its representative plan: the one its own price page compares, such as Netflix Standard. A store’s price is used only when it lists that plan on the same billing period as the US store.
Turkey₺289,99/moUnited States$19.99/mo -
Convert and compare
The local price is converted to US dollars at the day’s reference rate, then set against the US price: dollar price ÷ US price − 1.
Local price in US dollars₺289,99 ÷ 49.05 TRY/USD = $5.91Against the US price$5.91 ÷ $19.99 − 1 = −70% -
Take the median
Repeat for every matched app in the country and take the middle value. A median rather than an average, so one mispriced app barely moves the result.
Median of all 135 matched apps in Turkey −49%
Counted in the index
- App Store subscriptions to AI, streaming, photo and video, productivity, education and social apps
- Prices from vendors’ own sites (Apple Music, Figma, GLM, iCloud+, and Spotify), marked “official site”
- Monthly and yearly plans, each compared with the same billing period in the US
Shown on the page, not counted
- Google Play, which publishes only each app’s cheapest and dearest in-app item, not its plans. It is listed only for an app with no App Store or official-site price in that country
- Mobile-game in-app purchases, Steam, Nintendo eShop and Apple hardware
- One-time purchases and free listings
- Prices set aside “to verify” by the checks below
Checks before a price counts
- 5
free listings dropped
A $0 price is a listing error or a free tier, never a subscription price.
- 31
prices set aside “to verify”
A price more than three times the app’s median across countries or at odds with the store’s own listing, or any price of an app whose US price fails either check, stays in the full lists but out of every figure.
- 4
apps reviewed by hand
When a store lists a different plan under the same name, or labels a yearly price as monthly, that price is set aside until it is read again.
- 88
apps with storefront snapshots
For 88 of the 144 apps, the product page keeps the raw store record behind each price, with the time it was read.
Update schedule
| Data | How often | Read from |
|---|---|---|
| App Store prices | Headline apps daily, watched apps every 3 days, the rest every 15 days | Each country’s App Store storefront |
| Vendor prices | Daily | The vendors’ own price pages |
| Exchange rates | Daily | Published USD reference rates |
| Purchasing power | When the IMF publishes, in April and October | IMF World Economic Outlook |
| This page | Rebuilt whenever new prices land | — |
Purchasing power
The price level is the IMF’s implied PPP conversion rate divided by the market exchange rate (World Economic Outlook, April 2026; US = 100%). The ratio divides each app’s dollar price by the US price scaled to that level and takes the median. ×1 means subscriptions are priced in line with the country’s general price level; India, at ×3.42, pays 3.42 times what its price level would suggest. The IMF figures are yearly estimates, so they lag a sudden fall in a currency.
Which countries are ranked
A country is ranked once at least 30 of its subscriptions can be matched to the US. Today that is 18 countries, with 112 to 144 matched apps each. Below that, the map still shows the country and the prices we have, but no percentage: a median of a handful of apps would describe those apps, not the country.
What the index does not tell you
- Checkout totals. Stores outside the US and Canada show prices with VAT or GST included; US and Canadian prices are before sales tax. Card fees and your bank’s exchange rate are not included.
- Other ways to pay. The same subscription bought on the web or through Google Play can cost a different amount.
- Other plans. Each app is followed at one plan. Its other tiers in the same country can be discounted more, or less.
- Every app. The basket is 144 widely used subscriptions, weighted equally. A country can be cheap for these and not for others.
- Why a figure moved. Exchange rates move every day, so a country’s figure can change with no new price at all, for example when its currency falls.
- Stores that bill in US dollars. Argentina lists most prices in US$, many of them exactly the US price, which pulls its median to 0%.
- Whether you can buy there. Paying in another country’s store usually needs a local payment method and billing address. The index describes prices, not access.