Apple TV 4K Global Pricing

by Apple

Compare Apple TV 4K prices across all regions. United States ($199) is the cheapest country on the Apple Store for Apple TV 4K, while Brazil ($489.50) is the most expensive, with a price difference of up to 146%.

Prices from Apple official online stores · Updated September 12, 2026 14:06 UTC

Apple TV 4K Regional Pricing Map

AU $214 · +8% JP $226 · +14% CH $244 · +23% MX $253 · +27% DE $266 · +33% FR $266 · +33% KR $267 · +34% GB $269 · +35% IN $271 · +36% TR $278 · +40% US $199 · 0% CA $211 · +6% BR $490 · +146%
AU $286 · +15% JP $291 · +17% CH $305 · +23% MX $312 · +25% DE $347 · +39% FR $347 · +39% KR $334 · +34% GB $337 · +35% IN $334 · +34% TR $339 · +36% US $249 · 0% CA $264 · +6% BR $587 · +136%
vs US benchmark
−50% · 0 · +50%
Brazil
$489.50
+146% vs US Taxes included

↓ Apple TV 4K Cheapest Countries

  • #1 United States
    $199.00
    0%
  • #2 Hong Kong
    $203.89
    +2%
  • #3 Canada
    $211.35
    +6%

↑ Apple TV 4K Expensive Countries

  • #1 Brazil
    $489.50
    +146%
  • #2 Sweden
    $288.21
    +45%
  • #3 Turkey
    $277.74
    +40%
Region Wi-Fi, 64GB VS US Price Wi-Fi + Ethernet, 128GB Tax Rows marked included already have tax in the listed price. Rows marked varies depend on the user's state, province, or billing details, so checkout may adjust the final total.
United States
$199 ≈ $199
 0%
$249 ≈ $249
0% in DE, MT, NH, OR; 4% to 10% elsewhere by state. Wi-Fi, 64GB with tax, about $206.96 to $218.90.
Hong Kong
$203.89 ≈ HK$1,599
 +2%
$254.89 ≈ HK$1,999
No sales tax in Hong Kong
Canada
$211.35 ≈ CA$293
 +6%
$264.37 ≈ CA$366
Includes 5% GST (Alberta); 11% to 15% in other provinces. Wi-Fi, 64GB with tax, about $223.42 to $231.47.
Australia
$214.38 ≈ A$299
 +8%
$286.08 ≈ A$399
10% GST included

Tourist VAT refund available, Wi-Fi, 64GB about $194.89 after refund
UAE
$225.73 ≈ AED 829
 +13%
$272.02 ≈ AED 999
5% VAT included

Tourist VAT refund available, Wi-Fi, 64GB about $214.98 after refund
Japan
$226.33 ≈ ¥34,800
 +14%
$291.36 ≈ ¥44,800
10% Consumption Tax included

Tourist VAT refund available, Wi-Fi, 64GB about $205.75 after refund
Thailand
$227.09 ≈ ฿7,500
 +14%
$287.65 ≈ ฿9,500
7% VAT included

Tourist VAT refund available, Wi-Fi, 64GB about $212.24 after refund
Malaysia
$233.24 ≈ RM 949
 +17%
$282.40 ≈ RM 1,149
Taxes included
Singapore
$235.97 ≈ S$299
 +19%
$299.10 ≈ S$379
9% GST included

Tourist VAT refund available, Wi-Fi, 64GB about $216.48 after refund
Switzerland
$243.86 ≈ CHF 199
 +23%
$305.13 ≈ CHF 249
8.1% VAT included

Tourist VAT refund available, Wi-Fi, 64GB about $225.58 after refund
Mexico
$253.35 ≈ MX$4,299
 +27%
$312.28 ≈ MX$5,299
16% IVA included
Germany
$265.66 ≈ €229
 +33%
$346.86 ≈ €299
19% VAT included

Tourist VAT refund available, Wi-Fi, 64GB about $223.24 after refund
France
$265.66 ≈ €229
 +33%
$346.86 ≈ €299
20% VAT included

Tourist VAT refund available, Wi-Fi, 64GB about $221.38 after refund
Spain
$265.66 ≈ €229
 +33%
$346.86 ≈ €299
21% VAT included

Tourist VAT refund available, Wi-Fi, 64GB about $219.55 after refund
Italy
$265.66 ≈ €229
 +33%
$346.86 ≈ €299
22% VAT included

Tourist VAT refund available, Wi-Fi, 64GB about $217.75 after refund
Netherlands
$265.66 ≈ €229
 +33%
$346.86 ≈ €299
21% VAT included

Tourist VAT refund available, Wi-Fi, 64GB about $219.55 after refund
South Korea
$267.40 ≈ ₩359,000
 +34%
$334.44 ≈ ₩449,000
10% VAT included

Tourist VAT refund available, Wi-Fi, 64GB about $243.10 after refund
United Kingdom
$269.09 ≈ £199
 +35%
$336.71 ≈ £249
20% VAT included
India
$270.92 ≈ ₹25,900
 +36%
$333.68 ≈ ₹31,900
Taxes included
Turkey
$277.74 ≈ ₺13,499
 +40%
$339.46 ≈ ₺16,499
20% VAT included

Tourist VAT refund available, Wi-Fi, 64GB about $231.45 after refund
Sweden
$288.21 ≈ kr 2,795
 +45%
$360.39 ≈ kr 3,495
25% VAT included

Tourist VAT refund available, Wi-Fi, 64GB about $230.57 after refund
Brazil
$489.50 ≈ R$2,499
 +146%
$587.44 ≈ R$2,999
Taxes included

Apple TV 4K Pricing vs Local Purchasing Power

Hollow dot = list price · Filled dot = PPP-adjusted cost for locals · US = benchmark

Hollow = list · Filled = PPP-adjusted

↘ PPP-fair pricing 5 10 15 20 25 $100 $200 $300 $400 $500 $600 Local purchasing power (higher = more affordable for locals) → Apple TV 4K list price (USD) ↑ Overpriced for locals Below fair line ↓ US HK CA AU AE JP TH MY SG CH MX DE FR ES IT NL KR GB IN TR SE BR
US $199 $0 $200 $400 $600 $800 $1000 $1200 Steep PPP mismatch > +50% vs local purchasing power Moderate gap +20% to +50% Near-fair pricing < +20% (including US benchmark) India $271 $1260 +533% Brazil $490 $960 +382% Thailand $227 $757 +280% Malaysia $233 $696 +250% Turkey $278 $669 +236% South Korea $267 $453 +128% Mexico $253 $409 +105% Spain $266 $382 +92% Italy $266 $380 +91% Singapore $236 $378 +90% Japan $226 $371 +86% UAE $226 $364 +83% France $266 $354 +78% Sweden $288 $335 +68% Germany $266 $316 +59% United Kingdom $269 $299 +50% Netherlands $266 $295 +48% Hong Kong $204 $289 +45% Canada $211 $249 +25% Switzerland $244 $215 +8% Australia $214 $206 +4% United States $199 $199 0%
Africa Americas Asia Europe Oceania US benchmark Least fair to locals

Pricing data sourced from Apple's official country online stores. GDP (PPP) data from IMF World Economic Outlook, April 2026. Exchange rates from public market data. Last verified: September 12, 2026 14:06 UTC.