Apple TV 4K Global Pricing

by Apple

Compare Apple TV 4K prices across all regions. United States ($299) is the cheapest country on the Apple Store for Apple TV 4K, while Brazil ($707.28) is the most expensive, with a price difference of up to 137%.

Prices from Apple official online stores · Updated October 18, 2026 12:59 UTC

Apple TV 4K Regional Pricing Map

AU $312·+4% JP $315·+5% CA $318·+6% TH $326·+9% KR $336·+13% MX $341·+14% CH $363·+21% DE $392·+31% FR $392·+31% GB $398·+33% IN $420·+40% TR $454·+52% US $299·0% SG $312·+4% BR $707·+137%
vs US benchmark
−50% · 0 · +50%
Brazil
$707.28
+137% vs  United States Taxes included

↓ Apple TV 4K Cheapest Regions

  • #1 United States
    $299.00
    0%
  • #2 Hong Kong
    $305.68
    +2%
  • #3 Singapore
    $311.74
    +4%

↑ Apple TV 4K Expensive Regions

  • #1 Brazil
    $707.28
    +137%
  • #2 Turkey
    $454.28
    +52%
  • #3 India
    $419.67
    +40%
Region Wi-Fi + Ethernet, 128GB VS US Price Tax Rows marked included already have tax in the listed price. Rows marked varies depend on the user's state, province, or billing details, so checkout may adjust the final total.
United States
$299 ≈ $299
0%
0% in DE, MT, NH, OR; 4% to 10% elsewhere by state. Wi-Fi + Ethernet, 128GB with tax, about $310.96 to $328.90.
Hong Kong
$305.68 ≈ HK$2,399
+2%
No sales tax in Hong Kong
Singapore
$311.74 ≈ S$399
+4%
9% GST included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $286 after refund

Australia
$311.85 ≈ A$449
+4%
10% GST included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $283.50 after refund

Japan
$315.19 ≈ ¥49,800
+5%
10% Consumption Tax included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $286.53 after refund

Canada
$318.40 ≈ CA$450
+6%
Includes 5% GST (Alberta); 11% to 15% in other provinces. Wi-Fi + Ethernet, 128GB with tax, about $336.60 to $348.73.
Thailand
$326.05 ≈ ฿10,900
+9%
7% VAT included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $304.72 after refund

UAE
$326.48 ≈ AED 1,199
+9%
5% VAT included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $310.93 after refund

Malaysia
$330.51 ≈ RM 1,349
+11%
Taxes included
South Korea
$336.39 ≈ ₩449,000
+13%
10% VAT included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $305.81 after refund

Mexico
$341.12 ≈ MX$6,299
+14%
16% IVA included
Switzerland
$362.59 ≈ CHF 299
+21%
8.1% VAT included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $335.42 after refund

Germany
$392.30 ≈ €349
+31%
19% VAT included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $329.67 after refund

France
$392.30 ≈ €349
+31%
20% VAT included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $326.92 after refund

Spain
$392.30 ≈ €349
+31%
21% VAT included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $324.22 after refund

Italy
$392.30 ≈ €349
+31%
22% VAT included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $321.56 after refund

Netherlands
$392.30 ≈ €349
+31%
21% VAT included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $324.22 after refund

United Kingdom
$398.22 ≈ £299
+33%
20% VAT included
Sweden
$403.08 ≈ kr 3,995
+35%
25% VAT included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $322.46 after refund

India
$419.67 ≈ ₹39,900
+40%
Taxes included
Turkey
$454.28 ≈ ₺22,499
+52%
20% VAT included

Tourist VAT refund available, Wi-Fi + Ethernet, 128GB about $378.56 after refund

Brazil
$707.28 ≈ R$3,599
+137%
Taxes included

Apple TV 4K Pricing vs Local Purchasing Power

Hollow dot = list price · Filled dot = PPP-adjusted cost for locals · US = benchmark

Hollow = list · Filled = PPP-adjusted

↘ PPP-fair pricing 5 10 15 20 25 $200 $400 $600 $800 Local purchasing power (higher = more affordable for locals) → Apple TV 4K list price (USD) ↑ Overpriced for locals Below fair line ↓ US HK SG AU JP CA TH AE MY KR MX CH DE FR ES IT NL GB SE IN TR BR
US $299 $0 $500 $1000 $1500 $2000 Steep PPP mismatch > +50% vs local purchasing power Moderate gap +20% to +50% Near-fair pricing < +20% (including US benchmark) India $420 $1952 +553% Brazil $707 $1387 +364% Turkey $454 $1095 +266% Thailand $326 $1087 +263% Malaysia $331 $987 +230% South Korea $336 $570 +91% Spain $392 $564 +89% Italy $392 $560 +87% Mexico $341 $550 +84% UAE $326 $527 +76% France $392 $523 +75% Japan $315 $517 +73% Singapore $312 $499 +67% Sweden $403 $469 +57% Germany $392 $467 +56% United Kingdom $398 $442 +48% Netherlands $392 $436 +46% Hong Kong $306 $434 +45% Canada $318 $375 +25% Switzerland $363 $319 +7% Australia $312 $300 +0% United States $299 $299 0%
Africa Americas Asia Europe Oceania US benchmark Least fair to locals

Pricing data sourced from Apple's official country online stores. GDP (PPP) data from IMF World Economic Outlook, April 2026. Exchange rates from public market data. Last verified: October 18, 2026 12:59 UTC.