AirTag Global Pricing

by Apple

Compare AirTag prices across all regions. United States ($29) is the cheapest country on the Apple Store for AirTag, while Brazil ($72.28) is the most expensive, with a price difference of up to 149%.

Prices from Apple official online stores · Updated September 12, 2026 14:07 UTC

AirTag Regional Pricing Map

TR $33 · +13% AU $35 · +21% MX $35 · +22% CH $36 · +23% JP $36 · +23% KR $37 · +26% CN $37 · +28% GB $39 · +35% IN $40 · +37% DE $41 · +40% FR $41 · +40% US $29 · 0% CA $30 · +2% BR $72 · +149%
TR $113 · +14% AU $118 · +19% MX $118 · +19% CH $121 · +23% JP $120 · +21% KR $126 · +27% CN $126 · +28% GB $134 · +35% IN $135 · +36% DE $138 · +39% FR $138 · +39% US $99 · 0% CA $98 · -1% BR $245 · +147%
vs US benchmark
−50% · 0 · +50%
Brazil
$72.28
+149% vs US Taxes included

↓ AirTag Cheapest Countries

  • #1 United States
    $29.00
    0%
  • #2 Canada
    $29.54
    +2%
  • #3 Thailand
    $29.98
    +3%

↑ AirTag Expensive Countries

  • #1 Brazil
    $72.28
    +149%
  • #2 Sweden
    $40.73
    +40%
  • #3 Germany
    $40.60
    +40%
Region 1 pack VS US Price 4 pack Tax Rows marked included already have tax in the listed price. Rows marked varies depend on the user's state, province, or billing details, so checkout may adjust the final total.
United States
$29 ≈ $29
0%
$99 ≈ $99
0% in DE, MT, NH, OR; 4% to 10% elsewhere by state. 1 pack with tax, about $30.16 to $31.90.
Canada
$29.54 ≈ CA$41
+2%
$97.72 ≈ CA$135
Includes 5% GST (Alberta); 11% to 15% in other provinces. 1 pack with tax, about $31.23 to $32.36.
Thailand
$29.98 ≈ ฿990
+3%
$99.62 ≈ ฿3,290
7% VAT included

Tourist VAT refund available, 1 pack about $28.02 after refund

Malaysia
$31.71 ≈ RM 129
+9%
$105.44 ≈ RM 429
Taxes included
Hong Kong
$31.75 ≈ HK$249
+9%
$108.26 ≈ HK$849
No sales tax in Hong Kong
Turkey
$32.90 ≈ ₺1,599
+13%
$113.14 ≈ ₺5,499
20% VAT included

Tourist VAT refund available, 1 pack about $27.42 after refund

UAE
$35.13 ≈ AED 129
+21%
$119.54 ≈ AED 439
5% VAT included

Tourist VAT refund available, 1 pack about $33.45 after refund

Australia
$35.13 ≈ A$49
+21%
$118.30 ≈ A$165
10% GST included

Tourist VAT refund available, 1 pack about $31.94 after refund

Mexico
$35.30 ≈ MX$599
+22%
$117.80 ≈ MX$1,999
16% IVA included
Singapore
$35.51 ≈ S$45
+22%
$117.59 ≈ S$149
9% GST included

Tourist VAT refund available, 1 pack about $32.58 after refund

Switzerland
$35.54 ≈ CHF 29
+23%
$121.32 ≈ CHF 99
8.1% VAT included

Tourist VAT refund available, 1 pack about $32.87 after refund

Japan
$35.64 ≈ ¥5,480
+23%
$119.67 ≈ ¥18,400
10% Consumption Tax included

Tourist VAT refund available, 1 pack about $32.40 after refund

South Korea
$36.50 ≈ ₩49,000
+26%
$125.88 ≈ ₩169,000
10% VAT included

Tourist VAT refund available, 1 pack about $33.18 after refund

China
$37.02 ≈ CN¥249
+28%
$126.24 ≈ CN¥849
13% VAT included

Tourist VAT refund available, 1 pack about $32.76 after refund

United Kingdom
$39.21 ≈ £29
+35%
$133.87 ≈ £99
20% VAT included
India
$39.64 ≈ ₹3,790
+37%
$134.93 ≈ ₹12,900
Taxes included
Germany
$40.60 ≈ €35
+40%
$138.05 ≈ €119
19% VAT included

Tourist VAT refund available, 1 pack about $34.12 after refund

France
$40.60 ≈ €35
+40%
$138.05 ≈ €119
20% VAT included

Tourist VAT refund available, 1 pack about $33.84 after refund

Spain
$40.60 ≈ €35
+40%
$138.05 ≈ €119
21% VAT included

Tourist VAT refund available, 1 pack about $33.56 after refund

Italy
$40.60 ≈ €35
+40%
$138.05 ≈ €119
22% VAT included

Tourist VAT refund available, 1 pack about $33.28 after refund

Netherlands
$40.60 ≈ €35
+40%
$138.05 ≈ €119
21% VAT included

Tourist VAT refund available, 1 pack about $33.56 after refund

Sweden
$40.73 ≈ kr 395
+40%
$133.54 ≈ kr 1,295
25% VAT included

Tourist VAT refund available, 1 pack about $32.58 after refund

Brazil
$72.28 ≈ R$369
+149%
$244.65 ≈ R$1,249
Taxes included

AirTag Pricing vs Local Purchasing Power

Hollow dot = list price · Filled dot = PPP-adjusted cost for locals · US = benchmark

Hollow = list · Filled = PPP-adjusted

↘ PPP-fair pricing 5 10 15 20 25 $20 $40 $60 $80 Local purchasing power (higher = more affordable for locals) → AirTag list price (USD) ↑ Overpriced for locals Below fair line ↓ US CA TH MY HK TR AE AU MX SG CH JP KR CN GB IN DE FR ES IT NL SE BR
US $29 $0 $50 $100 $150 Steep PPP mismatch > +50% vs local purchasing power Near-fair pricing < +20% (including US benchmark) India $40 $184 +536% Brazil $72 $142 +389% Thailand $30 $100 +245% Malaysia $32 $95 +226% Turkey $33 $79 +173% China $37 $76 +161% South Korea $37 $62 +113% Japan $36 $58 +101% Spain $41 $58 +101% Italy $41 $58 +100% Mexico $35 $57 +96% Singapore $36 $57 +96% UAE $35 $57 +95% France $41 $54 +87% Germany $41 $48 +67% Sweden $41 $47 +63% Netherlands $41 $45 +56% Hong Kong $32 $45 +55% United Kingdom $39 $44 +50% Canada $30 $35 +20% Australia $35 $34 +16% Switzerland $36 $31 +8% United States $29 $29 0%
Africa Americas Asia Europe Oceania US benchmark Least fair to locals

Pricing data sourced from Apple's official country online stores. GDP (PPP) data from IMF World Economic Outlook, April 2026. Exchange rates from public market data. Last verified: September 12, 2026 14:07 UTC.