Apple Watch Series 12 Global Pricing

by Apple

Compare Apple Watch Series 12 prices across all regions. United States ($399) is the cheapest country on the Apple Store for Apple Watch Series 12, while Brazil ($1091.95) is the most expensive, with a price difference of up to 174%.

Prices from Apple official online stores · Updated October 15, 2026 15:53 UTC

Apple Watch Series 12 Regional Pricing Map

CH $443·+11% TH $443·+11% KR $447·+12% CN $447·+12% AU $453·+14% JP $454·+14% SG $467·+17% MX $487·+22% GB $488·+22% DE $502·+26% FR $502·+26% TR $566·+42% IN $597·+50% US $399·0% CA $405·+2% BR $1092·+174%
vs US benchmark
−50% · 0 · +50%
Brazil
$1091.95
+174% vs  United States Taxes included

↓ Apple Watch Series 12 Cheapest Regions

  • #1 United States
    $399.00
    0%
  • #2 Canada
    $405.15
    +2%
  • #3 Hong Kong
    $407.60
    +2%

↑ Apple Watch Series 12 Expensive Regions

  • #1 Brazil
    $1091.95
    +174%
  • #2 India
    $597.36
    +50%
  • #3 Turkey
    $566.21
    +42%
Region 42mm GPS Aluminum VS US Price Tax Rows marked included already have tax in the listed price. Rows marked varies depend on the user's state, province, or billing details, so checkout may adjust the final total.
United States
$399 ≈ $399
0%
0% in DE, MT, NH, OR; 4% to 10% elsewhere by state. 42mm GPS Aluminum with tax, about $414.96 to $438.90.
Canada
$405.15 ≈ CA$576
+2%
Includes 5% GST (Alberta); 11% to 15% in other provinces. 42mm GPS Aluminum with tax, about $428.30 to $443.74.
Hong Kong
$407.60 ≈ HK$3,199
+2%
No sales tax in Hong Kong
UAE
$435.40 ≈ AED 1,599
+9%
5% VAT included

Tourist VAT refund available, 42mm GPS Aluminum about $414.66 after refund

Malaysia
$440.68 ≈ RM 1,799
+10%
Taxes included
Switzerland
$442.65 ≈ CHF 369
+11%
8.1% VAT included

Tourist VAT refund available, 42mm GPS Aluminum about $409.48 after refund

Thailand
$443.08 ≈ ฿14,900
+11%
7% VAT included

Tourist VAT refund available, 42mm GPS Aluminum about $414.10 after refund

South Korea
$447.08 ≈ ₩599,000
+12%
10% VAT included

Tourist VAT refund available, 42mm GPS Aluminum about $406.43 after refund

China
$447.18 ≈ CN¥2,999
+12%
13% VAT included

Tourist VAT refund available, 42mm GPS Aluminum about $395.73 after refund

Australia
$452.89 ≈ A$649
+14%
10% GST included

Tourist VAT refund available, 42mm GPS Aluminum about $411.72 after refund

Japan
$453.55 ≈ ¥71,800
+14%
10% Consumption Tax included

Tourist VAT refund available, 42mm GPS Aluminum about $412.32 after refund

Singapore
$466.85 ≈ S$599
+17%
9% GST included

Tourist VAT refund available, 42mm GPS Aluminum about $428.31 after refund

Mexico
$487.37 ≈ MX$8,999
+22%
16% IVA included
United Kingdom
$487.99 ≈ £369
+22%
20% VAT included
Sweden
$499.78 ≈ kr 4,995
+25%
25% VAT included

Tourist VAT refund available, 42mm GPS Aluminum about $399.82 after refund

Germany
$502 ≈ €449
+26%
19% VAT included

Tourist VAT refund available, 42mm GPS Aluminum about $421.85 after refund

France
$502 ≈ €449
+26%
20% VAT included

Tourist VAT refund available, 42mm GPS Aluminum about $418.33 after refund

Spain
$502 ≈ €449
+26%
21% VAT included

Tourist VAT refund available, 42mm GPS Aluminum about $414.87 after refund

Netherlands
$502 ≈ €449
+26%
21% VAT included

Tourist VAT refund available, 42mm GPS Aluminum about $414.87 after refund

Italy
$513.18 ≈ €459
+29%
22% VAT included

Tourist VAT refund available, 42mm GPS Aluminum about $420.64 after refund

Turkey
$566.21 ≈ ₺27,999
+42%
20% VAT included

Tourist VAT refund available, 42mm GPS Aluminum about $471.84 after refund

India
$597.36 ≈ ₹56,900
+50%
Taxes included
Brazil
$1091.95 ≈ R$5,499
+174%
Taxes included

Apple Watch Series 12 Pricing vs Local Purchasing Power

Hollow dot = list price · Filled dot = PPP-adjusted cost for locals · US = benchmark

Hollow = list · Filled = PPP-adjusted

↘ PPP-fair pricing 5 10 15 20 25 $200 $400 $600 $800 $1000 $1200 $1400 Local purchasing power (higher = more affordable for locals) → Apple Watch Series 12 list price (USD) ↑ Overpriced for locals Below fair line ↓ US CA HK AE MY CH TH KR CN AU JP SG MX GB SE DE FR ES NL IT TR IN BR
US $399 $0 $500 $1000 $1500 $2000 $2500 Steep PPP mismatch > +50% vs local purchasing power Moderate gap +20% to +50% Near-fair pricing < +20% (including US benchmark) Bargain for locals Cheaper than the US benchmark India $597 $2778 +596% Brazil $1092 $2141 +437% Thailand $443 $1477 +270% Turkey $566 $1364 +242% Malaysia $441 $1315 +230% China $447 $913 +129% Mexico $487 $786 +97% South Korea $447 $758 +90% Singapore $467 $747 +87% Japan $454 $744 +86% Italy $513 $733 +84% Spain $502 $722 +81% UAE $435 $702 +76% France $502 $669 +68% Germany $502 $598 +50% Sweden $500 $581 +46% Hong Kong $408 $578 +45% Netherlands $502 $558 +40% United Kingdom $488 $542 +36% Canada $405 $477 +19% Australia $453 $435 +9% United States $399 $399 0% Switzerland $443 $390 -2%
Africa Americas Asia Europe Oceania US benchmark Least fair to locals Best value for locals

Pricing data sourced from Apple's official country online stores. GDP (PPP) data from IMF World Economic Outlook, April 2026. Exchange rates from public market data. Last verified: October 15, 2026 15:53 UTC.