Instagram Global Pricing

by Instagram, Inc.

Compare Meta Verified pricing across App Store regions worldwide. Nigeria ($3.39/mo) is the cheapest country for Instagram in 2026. Compared to the most expensive France ($19.70/mo), price difference up to 481%.

Prices from App Store regional listings · Updated September 12, 2026 07:07 UTC

Instagram Regional Pricing Map

EG $5 · -68% TR $5 · -64% PK $6 · -58% IN $7 · -55% AR $7 · -53% BR $11 · -30% MX $13 · -15% JP $13 · -13% CA $14 · -9% KR $15 · -3% GB $16 · +8% AU $16 · +10% CH $17 · +14% DK $19 · +29% DE $20 · +31% NG $3 · -77% US $15 · 0% FR $20 · +31%
vs US benchmark
−50% · 0 · +50%
Nigeria
Lowest price
$3.39
-77% vs US 7.5% VAT included

↓ Instagram Cheapest Countries

  • #1 Nigeria
    $3.39
    -77%
  • #2 Egypt
    $4.87
    -68%
  • #3 Turkey
    $5.35
    -64%

↑ Instagram Expensive Countries

  • #1 Germany
    $19.70
    +31%
  • #2 France
    $19.70
    +31%
  • #3 Denmark
    $19.39
    +29%
Region Meta Verified VS US Price Data snapshot Tax Rows marked included already have tax in the listed price. Rows marked varies depend on the user's state, province, or billing details, so checkout may adjust the final total. Risk Tools
Nigeria
$3.39 ≈ ₦4500/mo
 -77%
7.5% VAT included
Medium

May require a local billing address, IP, and gift card

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Egypt
$4.87 ≈ E£250/mo
 -68%
14% VAT included
Medium

May require a local billing address, IP, and gift card

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Turkey
$5.35 ≈ ₺259.99/mo
 -64%
20% VAT included
Medium

May require a local billing address, IP, and gift card

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Pakistan
$6.30 ≈ Rs1750/mo
 -58%
Sales tax on digital services varies by province 15-16%
Medium

May require a local billing address, IP, and gift card

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India
$6.68 ≈ ₹639/mo
 -55%
18% GST included
Medium

May require a local billing address, IP, and gift card

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Argentina
$6.99 ≈ US$6.99/mo
 -53%
21% IVA
Medium

May require a local billing address, IP, and gift card

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Brazil
$10.53 ≈ R$53.9/mo
 -30%
Tax varies by state; no single nationwide VAT
Low
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Mexico
$12.67 ≈ MXN215/mo
 -15%
16% IVA included
Low
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Japan
$13.02 ≈ ¥2000/mo
 -13%
10% Consumption Tax included
Low
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Canada
$13.70 ≈ CA$18.99/mo
 -9%
GST/HST varies by province 5-15%
Low
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South Korea
$14.52 ≈ ₩19500/mo
 -3%
10% VAT included
Low
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United States
$14.99 ≈ $14.99/mo
 0%
Sales tax varies by state 0-10%
Low
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United Kingdom
$16.21 ≈ £11.99/mo
 +8%
20% VAT included
Low
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Australia
$16.45 ≈ A$22.99/mo
 +10%
10% GST included
Low
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Switzerland
$17.08 ≈ CHF13.95/mo
 +14%
8.1% VAT included
Low
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Denmark
$19.39 ≈ 125/mo
 +29%
25% VAT included
Low
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Germany
$19.70 ≈ €16.99/mo
 +31%
19% VAT included
Low
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France
$19.70 ≈ €16.99/mo
 +31%
20% VAT included
Low
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Instagram Pricing vs Local Purchasing Power

Hollow dot = list price · Filled dot = PPP-adjusted cost for locals · US = benchmark

Hollow = list · Filled = PPP-adjusted

↘ PPP-fair pricing 5 10 15 20 25 $5 $10 $15 $20 $25 Local purchasing power (higher = more affordable for locals) → Instagram list price (USD) ↑ Overpriced for locals Below fair line ↓ NG EG TR PK IN AR BR MX JP CA KR US GB AU CH DK DE FR
US $15 $0 $10 $20 $30 Steep PPP mismatch > +50% vs local purchasing power Moderate gap +20% to +50% Near-fair pricing < +20% (including US benchmark) Bargain for locals Cheaper than the US benchmark India $7 $31 +107% Egypt $5 $30 +103% France $20 $26 +75% Pakistan $6 $25 +65% South Korea $15 $25 +64% Germany $20 $23 +56% Japan $13 $21 +42% Denmark $19 $21 +41% Brazil $11 $21 +38% Nigeria $3 $21 +37% Mexico $13 $20 +36% United Kingdom $16 $18 +20% Canada $14 $16 +8% Australia $16 $16 +6% Switzerland $17 $15 +0% United States $15 $15 0% Argentina $7 $15 -3% Turkey $5 $13 -14%
Africa Americas Asia Europe Oceania US benchmark Least fair to locals Best value for locals

Pricing data sourced from country-level Apple App Store listings. Exchange rates from public market data. Last verified: September 12, 2026 07:07 UTC.