YouTube Global Pricing
by Google LLC
Compare YouTube Premium pricing across App Store regions worldwide. Nigeria($1.62/mo) is the cheapest country for YouTube in 2026. Compared to the most expensive Switzerland($30.42/mo), price difference up to 1778%.
Prices from App Store listings · Updated April 2026
YouTube Regional Pricing Map
vs US benchmark −50% · 0 · +50%
USD equivalent
↓ YouTube Cheapest Countries
- #1 🇳🇬
Nigeria
$1.62-92% - #2 🇮🇳
India
$2.07-90% - #3 🇪🇬
Egypt
$2.19-90%
↑ YouTube Expensive Countries
- #1 🇨🇭
Switzerland
$30.42+45% - #2 🇩🇰
Denmark
$28.09+34% - #3 🇬🇧
United Kingdom
$22.94+9%
| # | Region | Premium | VS US Price | Family | Tax Some regions list pre-tax prices (e.g., US varies by state 0-10%). Others include tax in the listed price (e.g., EU includes VAT). | Risk | Address |
|---|---|---|---|---|---|---|---|
| 1 | 🇳🇬 Nigeria | $1.62 ≈ ₦2,200/mo | -92% | $2.66 ≈ ₦3,600/mo | 7.5% VAT included | Medium Requires local Apple ID, billing profile, and IP | Get Address |
| 2 | 🇮🇳 India | $2.07 ≈ ₹195/mo | -90% | $4.13 ≈ ₹389/mo | 18% GST included | Medium Requires local Apple ID, billing profile, and IP | Get Address |
| 3 | 🇪🇬 Egypt | $2.19 ≈ E£114.99/mo | -90% | $3.99 ≈ E£209.99/mo | 14% VAT included | Medium Requires local Apple ID, billing profile, and IP | Get Address |
| 4 | 🇵🇰 Pakistan | $2.32 ≈ Rs649/mo | -89% | $4.29 ≈ Rs1,199/mo | Sales tax on digital services varies by province 15-16% | Medium Requires local Apple ID, billing profile, and IP | Get Address |
| 5 | 🇹🇷 Turkey | $2.33 ≈ ₺104.99/mo | -89% | $4.66 ≈ ₺209.99/mo | 20% VAT included | Medium Requires local Apple ID, billing profile, and IP | Get Address |
| 6 | 🇦🇷 Argentina | $4.99 ≈ US$4.99/mo | -76% | $9.49 ≈ US$9.49/mo | 21% VAT included; card taxes may vary | Medium Requires local Apple ID, billing profile, and IP | Get Address |
| 7 | 🇧🇷 Brazil | $6.96 ≈ R$34.90/mo | -67% | $13.94 ≈ R$69.90/mo | Tax varies by state; no single nationwide VAT | Low | Get Address |
| 8 | 🇯🇵 Japan | $10.54 ≈ ¥1,680/mo | -50% | $18.19 ≈ ¥2,900/mo | 10% Consumption Tax included | Low | Get Address |
| 9 | 🇨🇦 Canada | $12.43 ≈ CA$16.99/mo | -41% | $21.94 ≈ CA$29.99/mo | GST/HST varies by province 5-15% | Low | Get Address |
| 10 | 🇰🇷 South Korea | $13.20 ≈ ₩19,500/mo | -37% | - | 10% VAT included | Low | Get Address |
| 11 | 🇦🇺 Australia | $16.43 ≈ A$22.99/mo | -22% | $37.15 ≈ A$51.99/mo | 10% GST included | Low | Get Address |
| 12 | 🇩🇪 Germany | $19.89 ≈ €16.99/mo | -5% | $37.46 ≈ €31.99/mo | 19% VAT included | Low | Get Address |
| 13 | 🇫🇷 France | $19.89 ≈ €16.99/mo | -5% | $45.65 ≈ €38.99/mo | 20% VAT included | Low | Get Address |
| 14 | 🇺🇸 United States | $20.99 ≈ $20.99/mo | 0% | $34.99 ≈ $34.99/mo | Sales tax varies by state 0-10% | Low | Get Address |
| 15 | 🇬🇧 United Kingdom | $22.94 ≈ £16.99/mo | +9% | $35.09 ≈ £25.99/mo | 20% VAT included | Low | Get Address |
| 16 | 🇩🇰 Denmark | $28.09 ≈ 179 kr/mo | +34% | $53.20 ≈ 339 kr/mo | 25% VAT included | Low | Get Address |
| 17 | 🇨🇭 Switzerland | $30.42 ≈ CHF23.90/mo | +45% | $55.88 ≈ CHF43.90/mo | 8.1% VAT included | Low | Get Address |
YouTube Pricing vs Local Purchasing Power
Hollow dot = list price · Filled dot = PPP-adjusted cost for locals · US = benchmark
Hollow = list · Filled = PPP-adjusted
Africa Americas Asia Europe Oceania US benchmark Least fair to locals Best value for locals
YouTube Premium Pricing FAQ
Does YouTube have regional pricing?
Yes. YouTube Premium is regionally priced, and Apple’s storefront shows clearly localized monthly prices by country. That is why markets like Nigeria, India, Pakistan, and Turkey can be dramatically cheaper in USD terms than Switzerland, Denmark, or the United States.
Which country is the cheapest for YouTube Premium in 2026?
In the current App Store snapshot, Nigeria is the cheapest tracked market. YouTube Premium is about $1.62/mo, roughly 92% below the US App Store price, while YouTube Premium Family is about $2.66/mo, roughly 92% below the US Family benchmark.
Why is YouTube so cheap in Nigeria?
YouTube Premium sits on top of a huge free product, so Google has to make the paid upgrade feel easy. In lower-income markets that often means a much lower local sticker price, and once weaker currencies and local VAT are layered in, the USD equivalent can fall a long way below the US. In other words: the service is the same, but the conversion math and the upgrade psychology are very different.
Does this page track App Store prices or YouTube web prices?
This page tracks the App Store web listings for the YouTube app, not YouTube’s direct web checkout. Web billing, carrier bundles, and promotional offers can differ, so treat this page as an App Store regional-pricing comparison specifically.
Pricing data sourced from Apple App Store listings. GDP (PPP) data from IMF World Economic Outlook, April 2025. Exchange rates from public market data. Last verified: April 2026.